The prevalence of scaffolding in New York City is no longer a surprise. As you stroll through the streets, exposed rebar and overhead structures are everywhere. Many scaffolds have occupied the sidewalks for years, becoming a part of the urban landscape. However, a growing body of evidence indicates that unsightly scaffolding has transformed into blind spots for crime monitoring, gathering places for the homeless, and significant economic losses for small businesses. As scaffolding has come to be seen as a norm, how can property owners adapt to this reality and turn it into an opportunity?
One of the primary issues with scaffolding is that it blocks sunlight, particularly in the evening. This can make pedestrians hesitant about walking underneath it due to safety concerns. Property owners might consider wrapping some battery-operated light strips around the scaffolding. Not only would this alleviate the psychological burden for nighttime walkers, but it could also create a warm atmosphere. These light strips are relatively inexpensive, making this a worthwhile experiment for small businesses. Similarly, installing streetlights under the scaffolding could reduce the incidence of homeless individuals resting there, providing comfort and security for local residents.
Additionally, scaffolding obstructs pedestrians’ views, making it challenging for them to notice the storefronts of small businesses underneath. The New York City government recently launched the “City Canvas” program, encouraging property owners to collaborate with artists to transform scaffolding into public art displays. Currently, there are eight designs funded by the city available for businesses to showcase, pending authorization and potentially some additional fees.
Bright and vibrant art designs can be eye-catching and serve as a great opportunity for small businesses to attract customers. For those unwilling to pay for the program, business owners might consider posting store flyers or photos to show their commitment to the community. Ultimately, since scaffolding is already a fixture in the city and likely here to stay, property owners and small businesses should shift their mindset, embrace the situation, and brainstorm ways to enhance the aesthetics and uniqueness of their storefronts. After all, every challenge can present an opportunity.
