On October 18, the 12th Beijing Cultural Consumption Season kicked off its “Creative Culture Capital” brand week at the Cool Car Town in Beijing. This event aims to explore the diverse charms of car culture while launching the first-ever “Cultural Consumption Display Store.” By blending cultural, commercial, tourism, and sports elements, this initiative injects new cultural vitality into the capital’s modern consumption landscape, revitalizing the cultural park experience.
In response to the growing demand for a diversified market, the 12th Beijing Cultural Consumption Season is leading the way with a series of events centered on cultural consumption. The “Creative Culture Capital” brand week is one of six major cultural consumption brand weeks and collaborates with industry associations, cultural parks, and creative enterprises. Its focus is on fostering cross-industry integration through various formats such as cultural markets, educational tours, stamp collection activities, pop-up stores, and IP collaborations, all aimed at nurturing new forms, models, and channels of cultural consumption.
The inaugural Cultural Consumption Display Store opened its doors at the Cool Car Town on this day. Located in a container plaza, the store showcases a first batch of unique cultural products, including those related to the central axis of Beijing’s culture and fine arts, providing a delightful shopping experience for locals and tourists alike. In the future, this display store will gradually appear in key commercial areas and tourist attractions across the city, utilizing a mix of permanent locations, pop-up shops, community stores, and mobile units to enhance visibility and accessibility for consumers.
The display store operates on a hybrid model combining self-operated displays and company showcases. Not only will it fulfill the exhibition needs of the Cultural Consumption Season, but it will also recruit qualified enterprises to participate, allowing them free access to display their products. This initiative aims to alleviate the operational pressures on businesses while bringing high-quality, affordable cultural products closer to a wider audience.
Coinciding with the “Creative Culture Capital” brand week, the 2024 Cool Car International Cultural Festival also began on the same day. During the opening ceremony, Beijing Institute of Technology and Cool Car Town signed a strategic cooperation agreement to foster deep integration of smart traffic research and practices, infusing new vitality into fields such as electric vehicles, smart transportation, and intelligent urban planning. Moving forward, Cool Car Town plans to broaden its industrial development connections and enhance the cultural-tourism integration strategy by offering innovative and creative cultural tourism products and services that enrich people’s lives.
The Cool Car International Cultural Festival, a flagship event launched by Cool Car Town, has successfully run for fifteen editions. The 2024 festival will continue through October 20, featuring a variety of vehicles, from family sedans and business cars to off-road vehicles, RVs, and motorcycles. The “Golden Autumn New Energy Vehicle Exhibition” will showcase numerous well-known brands’ electric models, providing consumers with a convenient and efficient one-stop shopping experience. Throughout the festival, activities such as motorcycle parades, skateboarding competitions, friend challenges, urban rides, and quizzes will immerse residents and visitors in an engaging exploration of automotive culture.
The 12th Beijing Cultural Consumption Season has carefully planned six cultural segments—including performance arts, creativity, literature, playful experiences, entertainment, and cultural heritage—featuring over 20 themed activities and more than 300 quality market events.
